Are you passionate about painting and have been thinking of becoming a professional artist? Taking this step is a bold move since some artists let the fear of failure prevent them from following their passion. You should, however, know that it will take time for you to establish yourself in the artist industry and succeed. You have to be dedicated for you to make it in the crowded artist community.
Start by planning everything out. You have to sell your artwork to people who believe in your talent. Like any other business, you need a business plan which can enable you to lay out the basics. Think about the specific plans you have for this career and how you are going to achieve your objectives. You need to come up with a mission for your practice and craft a creative artist statement.
You then need to identify your potential customers. This can help you figure out the right ways to start marketing and promoting your artwork. You can market your work through different techniques such as email, social media, art fairs, and blogging. If you don’t know the right strategy to use, you can get ideas from Scarlet’s art blog. You need to choose the right marketing strategy that can complement your business as an artist.
In as much as you love creating visual content, starting an art business goes beyond expressing your feelings in your work. You have to think about finances since you will spend lots of cash during your startup. Your art business should be able to give you some profits at the end of the day. Think about how much you want to earn from the art business and how much money you need for daily expenses. Jot down the costs of everything you require to run the business successfully. You may have to rent studio space and buy supplies to use from time to time. Come up with a plan of how you are going to manage finances so that the business is profitable
Think about the exact prices you should set for each piece of art. Pricing your artwork can be challenging as a beginner, but you can always learn from other professional artists. For you to price every piece well, you need to consider the time you invest in creating it, the materials you use, framing, and shipping costs. Avoid overpricing artwork since it can turn off customers and lead to competitors. Setting low prices for painting is also wrong since customers can assume that it is not of the best quality.
You also have to make your art business legal. Every professional artist should have a business license before they start selling pieces to customers. Conduct some form of research so that you can find out the ideal business structure for you. If you intend to run the business solo, you should also think of a proper brand name. Focus on growing your online presence by creating an attention-grabbing website.